INSIGHTS
Helpful hints, tips, tricks, and commentary!
Should I stay or should I go?
Most small and medium-sized businesses are currently facing the "X" question, meaning that they are having second thoughts about how useful and relevant it is to have their business on that platform...
Top 5 Factors to Consider When Purchasing a Domain Name for Your Business
Getting a domain name in the market you plan to sell is very important for your online presence. It is not only an address; it is the first virtual impression of your brand. Claiming a quality...
The Fix is In: Allan Peters and James Martin’s Squabble – When Is It OK to “Fix” Another Designer’s Work?
The Olympics has brought us one debacle and meme and after another this year, but none of us in the design world thought that two “design-fluencers” and their followers would be going toe-to-toe on...
Political campaign logos we like (that we didn’t design)
Simplicity and recognition are often prioritized over creativity in the field of political branding, and the desire for campaigns to deliver what is comfortable and familiar to voters tends to...
No-go on the Logo: How cities botch rebranding efforts (and how you can avoid the same mistakes)
Most cities, towns, and municipalities across the United States have their own logos to symbolize themselves in the eyes of the public. However, they haven’t usually kept the same logo designs for...
Why do you need a mobile-friendly website?
It is no surprise that recently, the number of mobile and smartphone users have surpassed those of computer users. What makes them even more popular is their portability, ease of use and other...
The History of Instagram
How was Instagram conceived? Instagram was initially created as a part-time project by Kevin Systrom as he was learning to code – soon after, Mike Kreiger joined and both are credited as the...