Insights!
Helpful hints, tips, tricks, and commentary!
Google Ad Grants – Could Your Non-Profit Get $10,000 in Ads for Free?
Could your non-profit benefit from free advertising from Google, in what they call the Google Ad Grant? Almost certainly, yes! The modern-day sees potential volunteers, participants and donors...
The Secret of Your Website’s Success: Color
When you’re building a website, there’s so much to consider that color feels like the last thing to think about – but that’s where evidence suggests you could be wrong. In fact, color has such...
4 Rebrands (Refreshes?) We’ve Seen So Far in 2025
Rebranding is a necessity in today’s fast-paced world of business. And it’s more than just a fresh new logo or a new color scheme - it’s a strategic move that helps companies stay relevant, allowing...
How MailChimp became the gorilla of the email world (and should it be?)
When you hear side hustle, do you think of surveys, or Etsy, or something similar? How about Mailchimp? Every business starts somewhere, and that’s exactly what Mailchimp did. Mailchimp Screenshot...
The Impact of Images for SEO
Search engine optimization is essentially the way the world wide web goes round. It is no secret the effect that the right keywords can have in optimizing posts to gain traction amongst web...
What Could Have Been: Famous Logos That Were Rejected
There are certain brands that feel too big to have ever not existed, or to have ever looked differently than we know them today. However, all companies, even the most famous and well known, go...
What is a brand guide (and do I need one)?
You may have heard that you need a brand guide, or perhaps you’ve had an offer to make one, but what really are they? And do you need one? We’ve got everything a small business may need to know...
4 Ideas for Marketing Your Brand on Presidents Day
Presidents Day is a perfect holiday to promote your business, and we’ve got the ideas you need to make this year a real success. All celebratory or awareness style days are useful when it comes to...
5 Reasons You Need a Blog on Your Business Website
Why is a blog useful for a business website? Will it really make a difference? In a digital-savvy world, making your small business services stand out can be tough, and so we want to equip you with...