Insights!
Helpful hints, tips, tricks, and commentary!

The Distro List: Why Email Marketing is Key for Non-Profits
Getting people to pay attention to your non-profit is hard. Social media’s a mess right now and ads cost a fortune. Plus, let’s be honest, people scroll past important causes faster than a bad meme...
XOXO: Valentine’s Day Social Media Ideas for Your Small Business
Holidays are among the best times to post on social media to advertise your small business. Holiday-themed posts take the work out of creating a theme; you just have to find how your product...
Micro-Blogging Platforms: A Simpler Way to Build Your Blog
While starting a blog today has never been easier, getting your work in front of readers is a different story. Many writers use big platforms such as Medium, Blogger, and Substack. While these...
Walmart’s Rebrand: A Bold Move or Just Blue Haze?
The new logo and brand refresh for Walmart has generated quite the gamut of responses among designers, corporate individuals, and the media. It sports a bolder font, deeper shade of blue, and more...
5 Ways For Your Small Business to Use ChatGPT in 2025
ChatGPT is the newest kid on the block for making life easier for small businesses everywhere. The conversational AI burst onto the digital scene, opening up the world of information in an...
WOW, SEO FOR YOUR B2B? Common Marketing Acronyms
New acronyms seem to be popping up every day. They often feel intimidating as they are apparently an ever-evolving and increasingly inaccessible language of the corporate world. What the heck are...
The SEO No-Nos: 7 Mistakes to Avoid When Writing SEO Content
In today’s digital world, having a website isn’t enough—you need to make sure people can find it, which requires taking the right steps to ensure it appears in the search engine results of your...
Should I stay or should I go?
Most small and medium-sized businesses are currently facing the "X" question, meaning that they are having second thoughts about how useful and relevant it is to have their business on that platform...
Top 5 Factors to Consider When Purchasing a Domain Name for Your Business
Getting a domain name in the market you plan to sell is very important for your online presence. It is not only an address; it is the first virtual impression of your brand. Claiming a quality...