Insights!

Helpful hints, tips, tricks, and commentary!

Walmart’s Rebrand: A Bold Move or Just Blue Haze?

Walmart’s Rebrand: A Bold Move or Just Blue Haze?

The new logo and brand refresh for Walmart has generated quite the gamut of responses among designers, corporate individuals, and the media. It sports a bolder font, deeper shade of blue, and more...

WOW, SEO FOR YOUR B2B? Common Marketing Acronyms

WOW, SEO FOR YOUR B2B? Common Marketing Acronyms

New acronyms seem to be popping up every day. They often feel intimidating as they are apparently an ever-evolving and increasingly inaccessible language of the corporate world. What the heck are...

Should I stay or should I go?

Should I stay or should I go?

Most small and medium-sized businesses are currently facing the "X" question, meaning that they are having second thoughts about how useful and relevant it is to have their business on that platform...