Insights

4 Ideas for Marketing Your Brand on Presidents Day
Marketing | Social Media
February 16, 2025
Illustration of George Washington holding a smartphone.
Image Credit: Midjourney

Presidents Day is a perfect holiday to promote your business, and we’ve got the ideas you need to make this year a real success. All celebratory or awareness style days are useful when it comes to marketing, as they’re times that you can guarantee people will be talking about and searching on specific topics. Relating your business to these topics gives you a better chance of being seen.

1. Interesting Facts

Did you know that before becoming 17th President of the United States, Andrew Johnson was a tailor? And that 33rd president, Harry Truman, was a haberdasher? Sounds like a perfect fact to share if your business centers around fashion, eye for detail, or looking smart. What might they think of your designs? The beauty of this approach is that you can take it as seriously or as fun as your brand prefers – whether you share the facts, or photoshop your product onto an old black and white image, it’s a great way to make your content tie into the day itself.

Of course, these are just examples, and there are plenty. Did you know Ulysses S. Grant was given a $20 speeding ticket for riding his horse and buggy too fast? Sounds like he could benefit from some glasses to read the speed signs, which is great if you own an opticians…

2. Offer an Exclusive Discount Code

Whether sitewide, or on a specific product (with a reason), discounts are an easy way to drive more interest from consumers, who are eager to feel they’re benefitting from a deal. A great example of this is Bedgear, who ran a Presidents Day sale with up to $100 off, with an image of the Lincoln Memorial (and Abraham Lincoln covered in one of Bedgear’s sheets) and the line “we make the comfiest sheets – just ask Abe”. Lincoln of course, was famously nicknamed Honest Abe.

While you may not have a product easily linked to a president, it’s worth noting that any kind of event that your customers can join in on is an opportunity to enter them into your website sales journey. If they purchase, the code did its job, but even if they don’t, you’ve brought them to your website, where they can gain a greater knowledge of your products and brand on the whole. In turn, you may see them back later…

3. Consider a Giveaway

An American holiday will mean more consumers are going to be online, and trying to capture their attention can be tricky at best. One of the time-proven methods of ceasing the never-ending scroll is to offer an opportunity to win something for nothing, and as such, giveaways are endlessly popular. With Presidents Day as the reason for doing so, managed correctly, it offers the opportunity to garner tons of prospective new clients, potentially increasing your newsletter database and opportunity to retarget (with correct permissions, of course). This not only gives you a wider pool of potential customers, but with how lucrative a well-managed newsletter audience can be, allows you to maximize the giveaway, from a single point of contact into an opportunity for repeat contacts and later sales.

4. Focus on what’s important to you and your audience

Politics can be polarizing, and so no matter what your personal views are, your brand wants to focus on what is important to it – whether that’s American craftsmanship, respect and understanding, acceptance, the dream, or anything of that nature. You know your audience best, and their motivation in seeking out your brand. Uniting this with a celebration of American history and democracy is how you’ll demonstrate your authenticity to your consumers, and that’s what will turn viewers into customers.

Our Final Tip: Try AI

Still drawing a blank? This might be the perfect opportunity to employ ChatGPT or similar AI language models.

For example, let’s say I run a dry cleaning business? Here’s a prompt I might use:

Can you give me five examples of social media posts to market my dry cleaning business on Presidents Day? Would love to perhaps tie my business into some funny/interesting facts about any of the former Presidents. Please provide sources as well.

Here’s what ChatGPT gave me:

Certainly! Here are five engaging social media posts to promote your dry cleaning business on Presidents Day, each incorporating a humorous or interesting fact about former U.S. presidents:

1. Abraham Lincoln’s Wrestling Skills

“Did you know Abraham Lincoln was an accomplished wrestler with only one recorded defeat in 12 years? 🏆 This Presidents Day, bring your clothes to us—champions in dry cleaning! #PresidentsDay #HonestAbe #WrestlingChampion”

Source: cavalierdaily.com

2. George Washington’s ‘Zombie’ Legend

“Fun Fact: George Washington was almost a ‘zombie’! 🧟‍♂️ After his death, there were plans to bring him back to life using a transfusion of lamb’s blood. This Presidents Day, let us bring your garments back to life with our expert dry cleaning services! #PresidentsDay #GeorgeWashington #ClothesRevival”

Source: buzzfeed.com

3. Herbert Hoover’s ‘Hooverball’ Invention

“Ever heard of ‘Hooverball’? 🏐 President Herbert Hoover invented this sport to stay fit. While we may not play Hooverball, we do keep your clothes in top shape! Celebrate Presidents Day with freshly cleaned attire. #PresidentsDay #Hooverball #StayFresh”

Source: mentalfloss.com

4. Calvin Coolidge’s Pet Raccoon

“President Calvin Coolidge had a pet raccoon named Rebecca roaming the White House! 🦝 While we don’t handle raccoon fur, we specialize in keeping your garments spotless. Visit us this Presidents Day for a special discount! #PresidentsDay #Coolidge #PetRaccoon”

Source: whitehousehistory.org

5. Ronald Reagan’s Lifeguard Days

“Before politics, Ronald Reagan saved 77 lives as a lifeguard! 🛟 While we may not save lives, we do save your favorite outfits. Dive into our Presidents Day specials and keep your wardrobe in safe hands. #PresidentsDay #Reagan #Lifeguard”

Source: history.com

Boom. Make sure to reach out to us at Anthem Communications if you need further assistance or want to plan out a long-term social media strategy.

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