Insights

The Tri-Fold Brochure: The Immortal Tool of Marketing
Graphic Design | Marketing
October 4, 2024
Man with a trifold brochure.
Image Credit: Envato

Before websites became the go-to for business information, the tri-fold brochure was the king of marketing materials. It served as a compact, portable way to showcase a company’s services, background, and contact details—all in a format that fits neatly into a pocket. With the rise of the Internet in today’s marketing world, many companies may no longer consider the importance of materials such as the tri-fold brochure when marketing themselves to potential customers.

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As the Redditor above points out, the tri-fold brochure remains an essential tool, especially when considering the importance of marketing for trade shows, networking events, and other face-to-face interactions. Bearing this in mind, there are many factors worth taking into account when designing your tri-fold brochures to ensure they stand out and get the attention they deserve.

What Makes the Ideal Tri-Fold Brochure?

A great tri-fold brochure balances delivering key information about your brand and providing excellent design. For example, some vital components of your tri-fold brochure include concise content, engaging visuals, easy navigation, and a few creative touches.

Having concise content in your brochure will ensure enough detail to inform your audience while also keeping that message to the point so as not to overwhelm your audience. It’s often a good idea to consider the timeframe potential readers will have to ensure you keep your message concise while still delivering the most important details of your message.

Additionally, avoiding enormous walls of text in your brochure will prevent readers from backing away from your brochure. Instead, use high-quality images, graphics, and well-organized sections of text to ensure everything is visually appealing. Breaking your text down into smaller sections makes your brochure more readable overall.

Another factor that can encourage readability is having a brochure that is easy to navigate. In addition to breaking things down, you can use headings, bullet points, and other graphics to guide your reader through the material.

And, of course, creative touches can give any brochure a unique element and help it stand out from the numerous other marketing materials available in any crowd. This can be done in various different ways, from the use of a single color to interesting photos and other design elements. Most importantly, stay on-brand. Your brochure should align with your company’s logo, colors, and messaging to maintain a professional and cohesive look.

(Psst. This might be another opportunity to enlist AI as well.)

Maximize Your Brochure’s Reach

The most important thing to remember is the absolute importance of professional printing when you choose marketing materials such as tri-fold brochures. By choosing professional printing, you can be certain of crisp text and vibrant colors on your new brochures, and once they have been printed, there is no reason to let them sit around waiting for the next convention, trade show, or other event. You can use these marketing materials at every opportunity to build your brand. Don’t just let them sit in a box!

  • Keep a stack in your car.
  • Hand them out at every opportunity.
  • Give extras to friends and colleagues who can distribute them.
  • Leave them in local businesses that offer space for vendor materials.

A Touch of Traditional Marketing

Even in a digital world, the tri-fold brochure isn’t going anywhere—it’s evolving. Businesses that embrace digital and traditional marketing know that a well-designed brochure adds a personal touch that websites and emails often lack. Think of how traditional, printed books still are printed and sell quite well despite e-readers existing! It creates a tangible connection that customers can hold, flip through, and refer back to later. Whether handed out at a networking event, mailed to potential clients, or displayed in a local shop, a tri-fold brochure keeps your brand visible and memorable. Use it wisely, and let it work for you! If you need help drafting content for or designing your brochure, reach out to us. We’d be happy to assist!

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