ChatGPT is the newest kid on the block for making life easier for small businesses everywhere. The conversational AI burst onto the digital scene, opening up the world of information in an accessible way. You may have thought it daunting at first, but AI is everywhere, from our phones to our Google searches. This is merely the tip of the iceberg though, as with a little inspiration on knowing what to ask, you too can get the very best from it – and we’ve got 5 ways your small business can use ChatGPT in 2025 to benefit the most.

Your Business Can Use ChatGPT For Newsletter Content
We all know as small businesses that being able to keep regular newsletters with a dedicated audience is important, but we also know that can be time-consuming – and time is precious! ChatGPT can easily streamline the experience, as it is especially good at summarizing and reexplaining content and links. For example, you could provide it with a news article relevant to your field, and ask it to give you a summary for your newsletter, saving you oodles of time. Plus, you can even ask it to be provided within your brand voice, so you remain perfectly consistent.

Using AI in Email Outreach
Sometimes finding the right words isn’t always easy, but ChatGPT can make your email outreach ready to go in moments – and give you the best follow-ups too. You can either ask ChatGPT to rewrite your existing outreach emails, but ask it to include something different (for example, “Rewrite the below email, but with a conversational tone, and a call to action that will make someone want to reply”), or by asking it to write you the email from scratch. Remember to provide it with as much detail as possible, and request changes to aspects you don’t like, and your outreach success rate is bound to soar!

Chat GPT Can Outline Long-Form Content
SEO is the battle long fought by small businesses, as getting those coveted spaces in the Google search results requires some real work – made only harder by the fact that if the search thinks your site is full of reams of unchecked AI-generated text, it’s less likely to show it at all. However, ChatGPT can still be hugely beneficial for writing blog posts or content pieces, whether providing outlines for long-form content or making suggestions for topics. It can also respond to information you provide it – and so you can begin your conversation with something like “I need to write a blog post on my business that will help improve its SEO. Ask me anything you need to know about my business to do this effectively”. Once you’ve replied, ask it to provide you with an outline based on that information.

ChatGPT Can Find You Sources
If you want to sound just that bit more professional, you can ask ChatGPT to find the sources you need. The strongest webpages are those that are most accurate, and asking it to find you studies that are relevant to your point can be a game changer. For example, you could ask it: Can you search the web to find great studies (from 2018 to now) that illustrate the importance of website design that is mobile-optimized? The response – as per our own research! – will immediately provide you 3 resources you can link to in your own article, which will add to your authenticity.

Artificial Intelligence Can Be Your Sounding Board
Need to brainstorm something for your business? ChatGPT can help. If sometimes you just need another opinion on an idea or need a breakthrough, feeding the information into ChatGPT and requesting a reply or feedback can give you just what you need. For example, you could ask it which businesses might need your product, or to comment on your social media strategy. Whilst there’s no substitution for another brain, you can at least get a different outlook on your ideas, which sometimes is exactly what makes the difference.
Final Thoughts
For small businesses, ChatGPT can be a game changer. If ever in doubt, ask ChatGPT to ask you questions about your business, before telling it to use that information to answer your later questions. The more information you provide it with, the more accurate it can be, and you’ll quickly see how your small business can benefit in 2025.