Insights

XOXO: Valentine’s Day Social Media Ideas for Your Small Business
Marketing | Social Media
February 7, 2025
A man giving a woman a Valentine
Image Credit: Midjourney

Holidays are among the best times to post on social media to advertise your small business. Holiday-themed posts take the work out of creating a theme; you just have to find how your product intersects with the holiday. Let’s look at a few examples of compelling social media posts that you can use as inspiration to advertise your small business this Valentine’s Day.

Giveaway!

This post from Discount Tire is great for increasing their overall social media engagement. Running giveaways is an effective way to grow an email list or your small business’s social media following.

Participants must actively follow the page and comment using a specific hashtag, increasing engagement with the post, page, and their services. While they don’t specifically highlight any of their products or services here, not every post has to. Posts that build your following can be just as important. They also center it around love for pets, and who doesn’t love to show off their pet?

We’d also recommend asking folks to sign up for emails, funneling folks for continued engagement. Keep in mind, however, that engagement drops off once you ask folks to go to an external link.

Discounts!

Cabeau’s post about their Valentine’s Day discount keeps it simple but effective. It creates a sense of urgency for the consumer not to miss the sale. The post leans into the Valentine’s Day theme by using 14% to closely associate it with the holiday, an on-theme promo code, and Valentine’s Day-related colors in the imagery. They can see the campaign’s effectiveness by tracking how many orders use the discount code.

The Gift Package!

This Instagram post from Folklores Coffee House is effective because it creates a sense of urgency and pairs their product with something unique. They are only running the promotion on Valentine’s Day and make it clear in their caption that there is a limited supply and only a week left to order.

This urgency will help convert some customers who are unsure about ordering. Offering their coffee combined with something related to Valentine’s Day also differentiates them from other coffee shops more than simply running a discount.

Humor!

This McDonald’s ad, posted by a user on X/Twitter, is simple but works on various levels. The background colors display a sensual theme, perfect for a Valentine’s Day ad. The humorous approach is undoubtedly memorable to everyone.

Your business’s Valentine’s Day posts don’t always have to contain a discount or giveaway. Sometimes, humorously advertising your product is perfect for driving more business around a holiday and beyond.

This video ad from Sweet Things Sweet Shop, a small candy store, combines a funny script with fantastic imagery of their products. It is filled with Valentine’s Day-related humor, great scriptwriting, and funny scenes that many people will enjoy.

They still allow their product to be the central focus of the video with panning shots of their various candies. Good humor can be a great way to help your brand stick in people’s minds, but your product should still take center stage. When done right, this is a tremendous way to draw in more business.

The Clever Post!

Heinz’s Valentine’s Day ad is another example of how simple yet effective posts can work. The entirety of the ad is a heart-shaped tomato and the words “Love Heinz” at the bottom. By using a tomato, a symbol for their most popular product, and simply shaping it like a heart, they subtly and festively position their brand in front of consumers. Showing off your brand with memorable imagery is very effective.

The Customized Product!

This Hidden Valley Instagram post showcases an interesting idea to add some customization to your product for the holiday. The messaging in the caption, the holiday theme, and the ability to personalize the bottle make for a memorable ad.

Showing even a small touch of customization, such as a handwritten “Happy Valentine’s Day” note with the customer’s name or using holiday colors in your product or packaging, can help your business stand out.

Conclusion

These social media posts and ads are great starting points to inspire your Valentine’s Day promotion, but endless possibilities exist. Your business is unique, and each holiday presents an opportunity to showcase this. A distinct Valentine’s Day social media promotion could be very valuable for your small business this year. Reach out to us to us if you need help brainstorming or bringing ideas to life!

More Good Reads!